FIFTH Digital
01 / 05 — Marketing Retainer

Leads.Not just posts.

End-to-end growth retainer for high-ticket Canadian service brands. We run the ads, build the landing pages, produce the content, manage the CRM — and report on the leads that actually walk in the door.

From $2,500 CAD / month
Performance Dashboard
LIVE · 30 DAYS
Total Leads
247
↑ 38%
Avg CTR
4.2%
↑ 12%
Campaign ROI
3.8x
↑ 21%
Cost per Lead
$18
↓ 14%
Pipeline value (90 days)
$847K

“Most marketing agencies sell you activity. We sell you outcomes.

— THE FIFTH APPROACH
The Problem

Most agencies sell you posts. We sell you leads.

Posting without converting

You're publishing content every week, but inquiry forms stay empty. Engagement looks fine on the surface — your bank account disagrees.

Ad spend rising, leads flat

Your monthly Meta and Google bill keeps climbing while qualified lead volume stays exactly where it was six months ago. Something's broken in the funnel.

No clear picture of what works

Without proper attribution, you're guessing which channel drove this month's wins. You can't double down on what's working or cut what isn't.

Our Philosophy

WE DON'T RUN ADS.
We engineer revenue systems.

Every campaign starts with the math — cost per lead, lifetime value, payback period. Then we work backwards. Creative serves strategy. Strategy serves the P&L.

01.

Paid Ads — Meta + Google

Daily monitoring, weekly optimization, monthly reallocation across creative and audience. Cost per lead is the only metric that matters.

02.

Landing pages built to convert

Custom landing pages for every campaign. Heatmap data drives the next iteration. We A/B test what matters: headline, hero image, CTA placement.

03.

Monthly content production

Articles, social posts, short-form video — all on-brand, all aligned to funnel stages. Educate at the top, demonstrate in the middle, close at the bottom.

04.

CRM & automation layer

Leads captured, scored, routed automatically. No lead falls through the cracks. SMS and email sequences nurture cold leads back to warm.

05.

Monthly performance review

Not a dashboard dump. A working session. What worked, what didn't, what changes next month. You get answers, not numbers.

How It Works

From audit to leads in five weeks.

01
Week 1–2

Discovery & Audit

We map your funnel, audit current spend, identify the leaks and the levers.

02
Week 3–4

Systems Build

Landing pages, automation built, ad accounts structured for measurement.

03
Week 5+

Launch & Track

Ads go live, content pipeline begins, every dollar tracked from click to close.

04
Ongoing

Optimize & Scale

Monthly performance review, A/B tests, channel reallocation. Always improving.

Case Study · Aesthetic Clinic · Calgary

How we took a Calgary clinic from 8 to 47 qualified inquiries per month — and filled a 90-day waitlist.

A Calgary aesthetic clinic was relying on Instagram posts and word-of-mouth. They had 4-star reviews and great results — but only 8 booking inquiries a month and no idea where they came from. We rebuilt their funnel from the ground up: Meta & Google ads with proper attribution, a high-converting consultation booking page, automated SMS follow-ups, and weekly content production. Within 90 days, qualified inquiries jumped 6x and the clinic had a 90-day waitlist for new patients.

8 → 47
Inquiries/month
↑ 6×
$127 → $34
Cost per lead
↓ 73%
$340K
Q1 revenue post-launch
↑ Net new
90 days
Waitlist depth
Fully booked
Medical clinics·Law firms·Financial advisors·Mortgage brokers·Dental practices·Real estate teams·Home services·Aesthetic clinics·Medical clinics·Law firms·Financial advisors·Mortgage brokers·Dental practices·Real estate teams·Home services·Aesthetic clinics·

“If marketing isn't tied to revenue, it isn't marketing — it's decoration.

— FIFTH
Pricing

Marketing Retainer · Monthly

From CAD$2,500
/ month
Custom-scoped to your funnel. 90-day minimum.
Paid ads (Meta + Google)
Landing pages (custom-built)
Monthly content production
CRM + marketing automation
Monthly performance reports
Strategic advisory calls
Book a 20-min discovery call
FAQ

Common questions

How is this different from a typical marketing agency?
We're outcome-based, not output-based. Most agencies bill for posts published and ads run. We bill for the leads delivered and tracked end-to-end. Every monthly report ties spend to revenue.
What's the minimum commitment?
90 days. That's the minimum window needed to properly audit, build, launch, and start optimizing — and the minimum honest time horizon for evaluating performance. After 90 days, it's month-to-month with 30 days notice.
Who owns the ad accounts and content we produce?
You do. Always. We build everything in your Meta Business Manager, your Google Ads account, your CRM. If you ever part ways, you keep everything — the ad accounts, the creative, the landing pages, the automation. No hostage situations.
How fast can we get started?
Discovery call within 24 hours of inquiry. Engagement signed within a week. First ads live within 3–4 weeks (we don't rush the audit and build phase — that's where the real ROI lives).
Do you work with businesses outside Calgary?
Yes — we're Calgary-headquartered with offices in Toronto and Dubai, and we work with clients across Canada. Whether you're in Vancouver, Toronto, Edmonton, or anywhere in between, we deliver remotely with the same accountability as a local team.

Ready to turn marketing spend into measurable leads?

Tell us about your business. We'll send back a tailored plan within 24 hours — no pitch deck, no sales call required.