FIFTH Digital
04 / 05 — Lead Machine

Local growth.Engineered as a system.

Monthly local-growth package for restaurants, gyms, salons, retail, and service businesses. Instagram & Facebook posts, Google Business Profile, reviews, a basic website — all working together as one lead-generation system.

From $500 CAD / month
Today's Leads
LIVE
247
Leads this month
I
Instagram
+24 new leads
f
Facebook
+12 messages
G
Google Business
+18 calls
W
Website
+9 form fills

“Most local businesses post on Instagram and pray. We build the system that actually brings customers in.

— THE FIFTH SYSTEM
The Problem

You're doing all the things. None of them are working.

Posting on Instagram, hearing crickets

You're trying to keep up with 3 posts a week, but engagement is flat and you're not seeing any new customers walk in because of it. The effort isn't matching the result.

Google Business Profile is half-empty

Customers searching nearby see your competitor's polished profile with weekly posts, 200+ reviews, and updated photos. Yours has 4 reviews from 2022 and no recent posts.

Reviews trickle in slowly — and you don't ask

Happy customers leave, never write a review. Unhappy customers write reviews loudly. Your average sits at 4.2 stars when your service is honestly 4.8 — and you have no system to fix it.

Our Model

Posting isn't growth.
Systems are growth.

Lead Machine turns your scattered local marketing into one connected system: Instagram + Facebook posts, Google Business Profile fully managed, automated review requests, a basic website that captures leads, and content that brings customers to all of them.

01.

Instagram & Facebook content

12 posts per month across both platforms. Reels, carousels, single posts. Strategically themed to drive saves, shares, and DMs that actually convert to bookings or visits.

02.

Google Business Profile, fully managed

Weekly GBP posts, optimized service categories, products with descriptions, fresh photos monthly. Your GBP becomes the highest-converting page you didn't know you had.

03.

Review collection on autopilot

Automated review-request system via WhatsApp, SMS, or email after every transaction. Net new 5-star reviews flowing in monthly — without you having to ask each customer individually.

04.

Basic website that captures leads

Single-page or simple site, mobile-first, lead form integrated to WhatsApp + email. Loads fast, ranks for your local terms, designed to convert browsers into bookings.

05.

Monthly content calendar & reporting

Themes, hooks, posting schedule mapped a month ahead. End-of-month report: posts that worked, GBP traffic, reviews collected, lead volume. Plain English, not chart-dumps.

How It Works

Set up in two weeks.

01
Week 1

Audit & brand intake

We audit your current presence and document your brand voice, visual style, and customer language.

02
Week 2

Setup & calendar

GBP optimized, review automation built, content calendar designed for month 1, website launched or refreshed.

03
Week 3+

Publish & collect

12 posts/month go out, GBP gets weekly love, reviews collect on autopilot, leads land in your inbox.

04
Monthly

Report & optimize

What worked, what didn't, what changes next month. Always evolving toward more bookings, more visits, more revenue.

Case Study · Boutique Restaurant · Calgary

How a Calgary restaurant grew GBP profile views 8× — and tripled monthly reservations in 6 months.

A Calgary boutique restaurant had great food and 47 Google reviews — most from 2021. Instagram was inconsistent. Reservations were word-of-mouth and lunch was always slow. We took over their full local presence: weekly GBP posts and photo updates, automated review requests after every reservation, 12 themed Instagram posts per month featuring dishes and chef stories. Within 6 months, GBP views grew 8x, review count went from 47 to 312, reservations tripled, and Instagram followers grew by 5,800 organically.

+812%
GBP profile views (6 mo)
↑ 8× baseline
47 → 312
Google reviews
↑ +265 new
+184%
Monthly reservations
↑ Nearly tripled
+5,800
Instagram followers (organic)
↑ No paid ads
Restaurants·Cafés·Gyms & studios·Salons & spas·Boutique retail·Dental clinics·Personal trainers·Local services·Restaurants·Cafés·Gyms & studios·Salons & spas·Boutique retail·Dental clinics·Personal trainers·Local services·

“Local marketing isn't about being everywhere. It's about being unmissable in the places that matter.

— FIFTH
Pricing

Lead Machine · Monthly

From CAD$500
/ month
Month-to-month. 30 days notice to pause or cancel.
12 Instagram + Facebook posts / mo
Google Business Profile fully managed
Automated review collection
Basic website (included)
Monthly content calendar
Monthly performance report
Book a 20-min intro call
FAQ

Common questions

Is the website really included, or is that extra?
Included in the monthly fee. We build a basic but professional single-page or simple multi-page site as part of onboarding — mobile-first, lead-form integrated, SEO-optimized for your local terms. No separate build fee.
How is this different from a $99 'social media management' service?
Quality, originality, and integration. Those services post stock images with generic captions to every platform. Lead Machine is FIFTH-quality creative, written in your voice, mapped to your customer journey, and connected to your GBP, website, and review system.
Do I have to approve every post before it goes live?
Optional. By default we send the monthly content calendar in advance for your review; once you trust the rhythm, most clients let us post directly. Either way works.
Can I add paid ads later?
Yes. Lead Machine is the foundation; many clients add a small ad budget ($500–1,500/month) once organic is humming. We can manage that too, or you can graduate to the Marketing Retainer when ready.
Do you work with businesses outside Calgary?
Yes — anywhere in Canada. We're Calgary-headquartered but remote-first. Most local-business work doesn't require an in-person presence; we operate the same way for a Vancouver salon or a Toronto restaurant.

Want your local presence to actually bring customers in?

Tell us about your business. We'll audit your current local presence and send back a custom plan within 48 hours.